Costa Coffee Malta Ranks Best in Europe in Yearly Brand Excellence
The results are in, and we’re thrilled to announce that we’ve been rated best in Europe in our Yearly Brand Excellence!
Here at Costa, we ensure that we serve our clients to the highest standards each day of the year. Delicious coffee, excellent service and satisfied customers are always our main priority.
Costa Coffee Malta forms part of a global Costa family. Being a franchise, we must undergo a Yearly Brand Excellence exercise. This is an ‘’audit’’ which ensures that each of Malta’s Costa Coffee stores are up to the brand’s high standards.
A Brand Excellence Representative visits Costa stores across the island once a year to make sure that each one is striving to exceed brand requirements across all areas including health and safety, customer service and many others.
Costa’s baristas are also put to the test. The audit makes sure that each drink meets standard operating procedures and follows the brand’s recipes and precise directions to create the perfect brew. For example, when it comes to making Costa’s Corto Coffee, the coffee extraction must only last 5 seconds. This short extraction brings out the acid and sweetness from the espresso. It is then topped with smooth textured milk which enhances the caramel aroma which our Mocha Italia gives off. Cool, huh?
Christina Galea, Costa Coffee Malta General Manager, expressed her satisfaction following this year’s Brand Excellence visit explaining, “Costa’s brand excellence is a comprehensive check of all aspects of the Costa brand from coffee quality to cleanliness and customer satisfaction, ensuring that we are always offering the best all-round possible service to clients. Achieving such high results and rating best in Europe is extremely rewarding because the team works exceptionally hard throughout the year to maintain these standards. Achieving an average score of 95.4 is no joke on these kinds of visits.’’
We’re thrilled with this achievement and would like to thank all of our excellent staff and most of all you, our esteemed customers, for making Costa what it is today.
To many more years of Brand Excellence!